Job Description

We are seeking a strategic and self-motivated Growth Marketer ready to take the reins of our marketing operations. In this pivotal role, you will be responsible for devising and executing innovative marketing strategies that drive our brand forward and substantially increase our market presence. As a key architect of our brand’s growth, you will craft campaigns, manage digital marketing efforts, and engage in public relations to enhance our visibility and impact. This position is ideal for a creative and analytical leader who excels in a startup environment and is eager to directly shape the marketing landscape, paving the way for future team development and scaling our operations globally.

Responsibilities

• Develop and execute a comprehensive marketing strategy that aligns with the company’s objectives and market opportunities.
• Lead branding, advertising, and promotional campaigns, ensuring a consistent and impactful presence across all channels.
• Oversee digital marketing strategies, including SEO, SEM, social media, and content marketing, to boost visibility and engagement.
• Analyze market trends and consumer insights to guide marketing decisions and product positioning.
• Generate qualified leads targeting our ideal customer profile.
• Manage the marketing budget and allocate funds strategically to maximize ROI.
• Collaborate with the sales and product teams to create synergies that drive revenue and market share growth.
• Create content that can be used across our different social media channels in the marketing campaigns that you develop.
• Represent the company at industry events, conferences, and public relations activities, enhancing our standing within the industry.

Qualifications

• Strong portfolio of successful marketing campaigns that have demonstrably increased brand visibility and business outcomes.
• Deep expertise in digital marketing strategies and tools, including SEO, SEM, content marketing, social media, and analytics platforms, with proven ability to leverage these tools to drive business objectives.
• Exceptional leadership and communication skills, with the ability to inspire, engage, and manage cross-functional teams effectively, even in a virtual or small team environment initially.
• Analytical and strategic thinking capabilities, with a strong aptitude for identifying trends, optimizing marketing spend, and evaluating campaign effectiveness.
• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field; additional certifications in digital marketing or strategic management a plus.
• Entrepreneurial spirit and a growth mindset, with the agility and perseverance required to thrive in a dynamic startup environment.
• Experience crafting data-driven marketing strategies that align with company goals and adapt to changing market conditions.